Anthem / TV Spot
Medallia was launching new messaging around our IPO. We created an "Anthem” video to succinctly tell Medallia’s story to a brand new audience. We also created a commercial for a recently aquired product “Zingle”.
My role: Script writing. Creative direction. Project management.
Team: Creative Director, production agency.
Anthem TV Spot
We repurposed the Anthem video into a television spot. This required a new condensed script, new licensing for music and talent, and trafficking to networks.
Zingle TV Spot
Medallia was feeling TV fever: we were simultaneously tasked with producing a commercial for an acquired product Zingle — in three weeks, during COVID. We mixed stock footage with limited physical production to get this out in time.